Life-Changing Choices.

IKEA is all about building a home with your loved ones. What if there was a room that could change lives for the better?

To increase visibility about what MSF does and get people to contribute to the cause, we highlight the need for more medical resources in vulnerable zones where people are least expected to see them.

We recreated a replica of an MSF field hospital room inside IKEA, where people learned heartbreaking truths about the obstacles to providing medical aid worldwide.

“It is amazing to see how each one of us can make a difference, even if the support is minimal, for so many people who need help in the region and the whole world."

"Furniture giant IKEA saw the largest growth in December
in terms of awareness in the UAE."

GDAD

About Contact Resume

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