SESI
The World's Biggest Hug
We decided to think big.
In Brazil, thousands of children and teenagers are victims of sexual abuse. So the True Affection campaign has been launched to raise public awareness of the issue and increase the number of complaints, and a symbol was chosen to demonstrate people’s engagement: A HUG.
To give this hug, we chose the most significant monument of Brazil, one of the seven wonders of the modern world: Christ the Redeemer, in Rio de Janeiro. For two days, the statue’s lights were turned off. Then, using a map projection, we created the illusion that Christ the Redeemer was closing its arms.
"The projection mapping animated the iconic statue to create the illusion that the statue was ‘embracing’ people and the city."
VICE ¯