Philips
$14.99 Extreme Makeover
The most affordable transformation.
Can a simple light bulb replacement value your property? Not only do we think it can, but we have also proved it. We used the power of DATA to find the 15 least preferred flats on HomeAway.com and invited their owners via personalized email marketing to participate in a free Extreme Makeover experience.
The owners who accepted the offer received a visit from a Philips team to substitute all lamps with Philips LED. We took new photos of their flats, now better illuminated, taken from the same position/angle as the initially posted photos, without Photoshop interference.
"We positioned the product as an investment that values real estate properties."