Mountain Dew X EWC
Unfair Advantage
The ultimate cheat code.
PepsiCo invited us to pitch for Mountain Dew in Saudi Arabia. The brief: make Mountain Dew the top drink for gamers and highlight its sponsorship of the Esports World Cup.
Our winning idea positioned Mountain Dew as the ultimate cheat code, a drink that gives gamers an unfair advantage. We brought it to life through a full campaign, including films, outdoor ads, and brand activations at the EWC.