Billboard
The Power Of Number One
Babies Named.
To show the power of music, look at the influence of the artist at the top of the Billboard list on people’s lives. We proved the power of #1 in a very unusual way.
We showed that the top artist was even influenced by newborn names, compared to famous people from other areas, like sports and politics. For this, each ad has a “chart” shaped like a baby mobile that was handmade and contained information.
All the numbers are available on the United States Social Security website to everyone who wants to check The Power of The #1.
Social Security USA ¯