Allianz
Caring Makes a Hero
The day Senna saved a life.
Allianz Brasil’s image was tainted. After technology problems, its revenue had dropped 20%. How could Allianz recover its profits and, most importantly, regain Brazilians’ trust?
We associated the Allianz image with one of Brazil’s biggest heroes: Ayrton Senna. Knowing that every Brazilian has a story with Ayrton, we wanted the public to get involved and share those personal stories.